Compare
Your Klaviyo shop is not in the theme. That's why the flow is lying.
Email marketing is an offer: flows that match checkout, campaigns when that's the job, or we sit beside a Klaviyo shop you already have. Store-side tracking is still ours.
What this actually is
They're good at calendars. They're not in the theme. That's not a failing. It's the job they sold. The job they didn't sell is checkout tracking, duplicate Shopify Email, leftover snippets. We can run email marketing (flows and campaigns) when that's the job, or sit beside them.
Retention shops optimize messages. We make the facts the messages use. When checkout never fires, their best sequence never starts. When cart fires on the wrong click, people learn to ignore it. When Shopify Email is still on, their abandoned flow has a twin.
"Why don't retention emails convert?" is usually a store that told Klaviyo the wrong story. If they're already running a calendar, they can keep that. The flows and campaigns that have to match checkout can be ours, or we sit beside them. You can A/B the hero forever. You cannot A/B your way out of a wrong event.
Why they won't open the theme
Their work is production: campaigns, flow copy, sometimes SMS. Theme access is a ticket to someone else, often a freelancer who already left. The calendar still ships. The store still doesn't match.
Founders then search "Klaviyo agency vs Shopify developer." Honest answer: you probably need both, in the right order. Store first if the emails are fiction. Calendar after, or beside, if they're willing. Firing the email team because the flow is lying is how you lose the calendar and keep the bug.
What we do on the store
We can run email marketing: write flows and campaigns, implement them so they match checkout, refunds, and restocks. If they already have a Klaviyo shop for a campaign calendar, we sit beside them.
- Tracking that matches checkout. Shopify Klaviyo events.
- One sending story. Duplicate cart emails.
- Theme and speed so the next campaign app doesn't undo the page.
Then their copy has something true to land on. Complementary. The opposite of a bake-off.
Not a Klaviyo agency
Short version of what we don't sell as the only product: not a Klaviyo agency. Email marketing is an offer. If they're already running a calendar, we sit beside them. We will tell your email lead when the event is wrong, in language they can use.
Keep them. Fix the store. The flow stops lying when the theme and checkout tell the truth. For guidance on which email platform to use at your revenue band (Shopify Email vs Klaviyo), see the email systems stack.
Straight answers.
They run the calendar. They are not in your theme. If Klaviyo doesn't see what the store did, better copy won't save it. Keep them. Wire the store.